We turned a business challenge into a success story that culminated in a record-breaking sales percentage increase that holiday season for Roots all within 90 days from start to finish. 
"Northern Light' was a first in many respects as a combined virtual and physical fashion show, musical performance by award-winning Sony Music recording artists and a custom-developed app that allowed attendees to shop the runway in real time we broke barriers for attendees who saw the event in person and globally online.

Don't believe me? Read the TeenVogue coverage

This event won the following awards:

• Best Experiential Marketing Event, Canadian Special Events Magazine

• Gold Innovative Media Award, Retail, Canadian Marketing Association

• Omni-Channel Technology, Retail Council of Canada

• ... and the mindshare of tens of thousands of customers